HEINE, Thomas Theodor
(b. 1867, Leipzig, d. 1948, Stockholm)

Simplicissimus

1897
Colour lithograph, 87 x 60 cm
Münchner Stadtmuseum, Munich

Thomas Theodor Heine, one of the most outstanding German poster artists, invented this aggressive red bulldog as a caricature for the Munich magazine "Simplicissimus". The animal became the trademark of the satirical magazine and adorned one of the first modern posters in Germany as a motif. Heine cleverly adopted the means of representation of the caricature for his advertising graphics and thus made a decisive contribution to the further development of the modern poster.